Lord Lew Grade must be looking down on his nephew, Michael Grade wondering what has gone wrong with the UK’s third main channel, ITV1.
My personal view of ITV1 is that, well, I don’t have one as I don’t really watch it anymore. 7-9.00pm every night is a non starter for me as all they show is soaps, the so-called documentaries they show leave you pining for the classic episodes of Survival and well, if there is something you want to watch, the picture quality is so poor it’s pointless watching.
I have freeview cable, Sky Plus and an traditional analogue ariel. Surprisingly, despite having a widescreen tv, if I watch ITV1 at all, I generally watch in on analogue 4:3 as the digital 16:9 is so appalling! Last night, however, I watched the Everton v Liverpool coverage on the Sky box and was horrified when in the middle of an Everton attack, the cut to adverts! For goodness sake….!!!!!!!!!!!!!!!!!! To make things worse, Everton scored when the ads were on. Doh!
ITV used to be the lead commercial broadcaster in the UK – no longer! If I was an advertiser I would question whether to invest my marketing money with them!